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Jewelry Trade Advertisements
Creative Direction, Stuller Inc, 2017-2018 left: print ads based on specific customer insights. right: two campaigns to build awareness of specific product offerings, wedding bands & diamonds. The objective of disruption with simple, centered and opposing colored backgrounds. |
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302 BRAND
COLLECTION LOOKBOOK Creative Direction Stuller Inc., 2018 CHALLENGE: Creation of a provocative, trendy and modern fine jewelry brand that would attract a large segment in the industry and under-served within our product offerings, the self-purchasers. Product Lookbook,
Shaping Trends, 2017 Creative Direction, Stuller Inc, 2017 Fine jewelry product lookbook developed specifically for our jewelers to use over the counter with their clients (B to C). The updated brand positioning allows Stuller to invest in materials that enable clients' success by overcoming communication of current trends. This piece also delivers in elevating and showcasing trending jewelry product that was otherwise overlooked from our customer base. The creative strategy was based on the theme of Moon Ball. |
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Content Publication,
Beyond the Glass, 2019 Creative Direction, Stuller Inc, 2018 |
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Product Brochure,
Valentine's Day 2018 Creative Direction, Stuller Inc, 2017 Annual Valentine's Day product brochure for our jewelers to use over the counter with their clients (B to B to C). The creative strategy was based on the theme of Cupid's Bird Shop and titled, Lovebirds. |
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Product Brochure,
Valentine's Day 2019 Creative Direction, Stuller Inc, 2018 Annual Valentine's Day product brochure for our jewelers to use over the counter with their clients (B to B to C). The creative strategy was based on the trend of Floral Camouflage. |
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Product Lookbook,
Celebrate Your Faith, 2018 Creative Direction, Stuller Inc, 2017 Fine jewelry product lookbook developed specifically for our jewelers to use over the counter with their clients (B to C). The updated brand positioning allows Stuller to invest in materials that enable clients' success by overcoming communication of current trends. This piece also delivers in elevating and showcasing religious jewelry product that was otherwise overlooked from our customer base. The creative strategy was based on the theme of Mosaic Pilgrimage. |
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Product Brochure,
Holiday Guide, 2017 Creative Direction, Stuller Inc, 2016 Annual Holiday product brochure for our jewelers to use over the counter with their clients (B to B to C). The creative strategy was based on the theme of Nordic Fireside. |
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Product Brochure,
Mother's Day 2017 Creative Direction, Stuller Inc, 2017 Annual Mother's Day product brochure for our jewelers to use over the counter with their clients (B to B to C). The creative strategy was based on the theme of Bohemian Brunch. |
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Product Lookbook,
Wisdom of Pearls 2017 Creative Direction, Stuller Inc, 2017 Pearl product lookbook for our jewelers to use over the counter with their clients (B to C). The creative strategy was based on the theme of Athena's Library. Content Publication,
From the Bench 2019 Creative Direction, Stuller Inc, 2018 |
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