STULLER BRAND      
BRAND DEFINITION
Brand Experience  Stuller Inc., 2016

CHALLENGE:
Develop brand equity definition, customer segmentation, target audience, competitive audit and tools to enable concept creation for product and targeted marketing efforts.







LEFT:   White space matrix
​RIGHT: Competitive audit

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Equity Pyramid / Brand Definition

Customer Segmentation

Aspirational customer targets

Architecture and Brand Themes 

Stuller external tradeshow booth graphics. Each banner represents a category of products that can be mixed depending on the type of show.

Concept development and art direction of photoshoot.

Identity for Stuller internal events that host our external customers to engage with the experts in the industry.

Internal brand wall graphics in the updated call center. Positioned as a culture building opportunity for the employees.

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302 BRAND      
BRAND DEFINITION
Creative Direction Stuller Inc., 2018

CHALLENGE:
Develop brand equity definition, collection naming, and b2c Lookbook for our customer to leverage across the counter with their clients.

*please note that images are intentionally blurred

302 BRAND      
COLLECTION LOOKBOOK
Creative Direction Stuller Inc., 2018

CHALLENGE:
Creation of a provocative, trendy and modern fine jewelry brand that would attract a large segment in the industry and under-served within our product offerings, the self-purchasers.