Jennifer Tausch, MFA
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Art Academy of Cincinnati    |    3rd Year    |   Design Strategy

Project Objectives : ReDesign a cpg brand and packaging.
Utilize the structured creative process to output a design strategy that is able to be executed  upon. Create brand strategy tools: (1) competitive audit/ design principle, (2) find opportunity to activate in current category arena, (3) aspirational consumer target, and (4) a visual metaphor to inspire the package design. Validate based on differentiation for competition and evaluate in context of shelf.

STUDENT: Jordan Bishop
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STUDENT: Mary Beth Brackman.
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STUDENT: Lauren Hanson
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STUDENT: Lauren Mancini. 
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Art Academy of Cincinnati    |    3rd Year    |   Design Methodology ​


Project Objective: 
Design an identity system for local non-profit, Friends of the Public Library.
Utilizing design strategy and the branding process, develop a logo/ system that will enable equity communication and materials across the entire brand. Students presented directly to the client during in-class critiques.
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STUDENT:  Jordan Bishop. 
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STUDENT: Victoria Barber. ​
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STUDENT: Affonso Barolo
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STUDENT:  Lauren Madison. ​
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STUDENT:  Affonso Barolo. ​
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Art Academy of Cincinnati    |    3rd Year    |   Design Methodology ​​


Project Objective : Design identity system for local non-profit, Imago.
Utilizing design strategy and the branding process, develop a logo/ system that will enable equity communication and materials across the entire brand. Students presented directly to the client during in-class critiques.

STUDENT: Mary Beth Brackman.  *Client selection and new identity for Imago.
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STUDENT: ​ Lauren Hanson.  
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STUDENT:  Lauren Mancini.
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Art Academy of Cincinnati    |    2rd Year    |   Communication Design


Project Objectives: Design playing cards that communicates the aesthetic of a historical design movement.
​Students selected from a list of 10 significant design movements.

Art Academy of Cincinnati    |    1st Year    |   Artist's Voice through Color​


Project Objectives : Associate colors to personal questions/answers about your self and fill in a photograph using only those colors. Then switch with a classmate so that they can select the color that represents the answers. 

Project Objectives : Create a visual narrative using a cube where each side represents a facet of their personality, focusing on the color saturation, transparency and complimentary palettes. 


Project Objectives : Students were asked to pick an archetype that represents them (from Joseph Campbell's 12 Archetypes). Then create a mask to bring the emotion of the archetype to life.
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