Art Academy of Cincinnati | 3rd Year | Design Strategy
Project Objectives : ReDesign a cpg brand and packaging.
Utilize the structured creative process to output a design strategy that is able to be executed upon. Create brand strategy tools: (1) competitive audit/ design principle, (2) find opportunity to activate in current category arena, (3) aspirational consumer target, and (4) a visual metaphor to inspire the package design. Validate based on differentiation for competition and evaluate in context of shelf.
Utilize the structured creative process to output a design strategy that is able to be executed upon. Create brand strategy tools: (1) competitive audit/ design principle, (2) find opportunity to activate in current category arena, (3) aspirational consumer target, and (4) a visual metaphor to inspire the package design. Validate based on differentiation for competition and evaluate in context of shelf.
STUDENT: Jordan Bishop
STUDENT: Mary Beth Brackman.
STUDENT: Lauren Hanson
STUDENT: Lauren Mancini.
Art Academy of Cincinnati | 3rd Year | Design Methodology
Project Objective:
Design an identity system for local non-profit, Friends of the Public Library.
Utilizing design strategy and the branding process, develop a logo/ system that will enable equity communication and materials across the entire brand. Students presented directly to the client during in-class critiques.
Design an identity system for local non-profit, Friends of the Public Library.
Utilizing design strategy and the branding process, develop a logo/ system that will enable equity communication and materials across the entire brand. Students presented directly to the client during in-class critiques.
STUDENT: Jordan Bishop.
STUDENT: Victoria Barber.
STUDENT: Affonso Barolo
STUDENT: Lauren Madison.
STUDENT: Affonso Barolo.
Art Academy of Cincinnati | 3rd Year | Design Methodology
Project Objective : Design identity system for local non-profit, Imago.
Utilizing design strategy and the branding process, develop a logo/ system that will enable equity communication and materials across the entire brand. Students presented directly to the client during in-class critiques.
Utilizing design strategy and the branding process, develop a logo/ system that will enable equity communication and materials across the entire brand. Students presented directly to the client during in-class critiques.
STUDENT: Mary Beth Brackman. *Client selection and new identity for Imago.
STUDENT: Lauren Hanson.
STUDENT: Lauren Mancini.
Art Academy of Cincinnati | 2rd Year | Communication Design
Project Objectives: Design playing cards that communicates the aesthetic of a historical design movement.
Students selected from a list of 10 significant design movements.
Students selected from a list of 10 significant design movements.
Art Academy of Cincinnati | 1st Year | Artist's Voice through Color
Project Objectives : Associate colors to personal questions/answers about your self and fill in a photograph using only those colors. Then switch with a classmate so that they can select the color that represents the answers.
Project Objectives : Create a visual narrative using a cube where each side represents a facet of their personality, focusing on the color saturation, transparency and complimentary palettes.
Project Objectives : Students were asked to pick an archetype that represents them (from Joseph Campbell's 12 Archetypes). Then create a mask to bring the emotion of the archetype to life.