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Content Publication,
From the Bench 2018 Creative Direction, Stuller Inc, 2018 Revamped legacy brochure that would historically showcase a range of new and old product with accompanying interview with the Stuller Tools Tech Team (B to B). The updated ftb, refocused on the customer's voice as the expert and split to leverage relevant audiences for this pub: the benchjeweler (core), artist (NBD), and student (POME). Each section is divided with appropriate topics and product placements to facilitate community and evolve their current relationship with the Stuller brand. |
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Content Publication,
From the Bench 2019 Creative Direction, Stuller Inc, 2018 |
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Content Publication,
Beyond the Glass, 2018 Creative Direction, Stuller Inc, 2018 Focuses on our customer's voice as the expert of the front of the store as well as e-commerce. Appropriate topics and product placements to facilitate community and evolve their current relationship with the Stuller brand. |
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Content Publication,
Beyond the Glass, 2019 Creative Direction, Stuller Inc, 2018 |
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Product Brochure, Valentine's Day 2018
Creative Direction, Stuller Inc, 2017 Annual Valentine's Day product brochure for our jewelers to use over the counter with their clients (B to B to C). The creative strategy was based on the theme of Cupid's Bird Shop and titled, Lovebirds. |
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Product Brochure,
Valentine's Day 2019 Creative Direction, Stuller Inc, 2018 Annual Valentine's Day product brochure for our jewelers to use over the counter with their clients (B to B to C). The creative strategy was based on the trend of Floral Camouflage. |
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Product Lookbook,
Celebrate Your Faith, 2018 Creative Direction, Stuller Inc, 2017 Fine jewelry product lookbook developed specifically for our jewelers to use over the counter with their clients (B to C). The updated brand positioning allows Stuller to invest in materials that enable clients' success by overcoming communication of current trends. This piece also delivers in elevating and showcasing religious jewelry product that was otherwise overlooked from our customer base. The creative strategy was based on the theme of Mosaic Pilgrimage. |
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Product Brochure,
Holiday Guide, 2017 Creative Direction, Stuller Inc, 2016 Annual Holiday product brochure for our jewelers to use over the counter with their clients (B to B to C). The creative strategy was based on the theme of Nordic Fireside. |
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Product Brochure,
Mother's Day 2017 Creative Direction, Stuller Inc, 2017 Annual Mother's Day product brochure for our jewelers to use over the counter with their clients (B to B to C). The creative strategy was based on the theme of Bohemian Brunch. |
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Product Lookbook,
Shaping Trends, 2017 Creative Direction, Stuller Inc, 2017 Fine jewelry product lookbook developed specifically for our jewelers to use over the counter with their clients (B to C). The updated brand positioning allows Stuller to invest in materials that enable clients' success by overcoming communication of current trends. This piece also delivers in elevating and showcasing trending jewelry product that was otherwise overlooked from our customer base. The creative strategy was based on the theme of Moon Ball. |
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Product Lookbook,
Wisdom of Pearls 2017 Creative Direction, Stuller Inc, 2017 Pearl product lookbook for our jewelers to use over the counter with their clients (B to C). The creative strategy was based on the theme of Athena's Library. |
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Jewelry Trade Advertisements
Creative Direction, Stuller Inc, 2017-2018 left: print ads targeted to inform relevant services to specific segments right: two campaigns to build awareness of specific product offerings, wedding bands & diamonds. The objective of disruption with simple, centered and opposing colored backgrounds. |
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Magazine, You Can Write Your Life Story Designer, F&W Publications, 1999 Cover and layout design for primary and secondary systems. Magazine target audience specific to those interested in genealogy. |
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Futura Book
Designer, UIC, 2010 Documentary of historic significance of the typeface, the creator, as well as the sociocultural effects that Futura had on the world. This project was done as a part of my graduate studies to build skills in research and knowledge of historical designers that facilitated my thesis work. *All text and imagery cited. |
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