Always Radiant Collection
NA (North America) Creative Direction LPK, 2012 The Radiant Collection of products speak to the target audience of younger woman that like to look and feel fabulous. The updated design keeps the package fresh and fashionable, eye-catching and relevant to this consumer. |
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Always Mainline Upgrade
WE & CEEMEA Creative Direction LPK, 2013 Upgraded package to clean-up branding and incorporate marketing communication into the package design. Modern typography block and iconic lock provides shelf impact and gain noticability in the cluttered feminine care aisle of these regions. |
Naturella Mainline Upgrade
LA & CEEMEA Creative Direction LPK, 2012 The Naturella brand is targeted at women that want a more natural feminine care expereince. The mainline product provides the scent of chamomile for a soothing experience. With this launch, there are add offerings of Green Tea and Calendula scented products as well as a Night time use offereing. The EBU has been updated with an evolved logomark. |
UnderJams Brand
Bedwetting Product Design Management P&G, 2009 Bedwetting product offering targeted at children aged 5 to 13 yrs old. Product graphic system were designed to provide an underwear-like wearing experience based on fashion trend forecasting as well as consumer research with the target audience. Package design focused on the idea of sketching dreams to speak to the broader target group. Partnership with LPK in the creation. |
Evolv Brand
Boomer Incontinence Design Management P&G, 2007 Create a new brand to the category for adult incontinence, targeted at the Boomers. Discretion at shelf while communicating movement, energy and confidence. Package and product design were created and tested with consumers in tandem to provide a holistic consumer experience. Partnership with Landor in the creation. |
Victoria Secret Liners Licensing Concept
Design Management P&G, 2004 Utilizing ultra thin pantyliners, we created products that fit within the Victoria Secret current architecture of consumer offerings. The concept of Protecting your Lingerie. Leading the strategy and creation of the prototypes, I was able to create forms that became invisible once placed into the panty. Designed and prototyped in house. |