EDUCATION
Master of Fine Arts in Graphic Design (MFA) 
University of Illinois at Chicago–College of Art & Architecture
Bachelor of Science in Graphic Design
University of Cincinnati–College of Design, Art, Architecture, & Planning


PROFESSIONAL EXPERIENCE
Art Academy of Cincinnati–Cincinnati, Ohio
Adjunct Instructor, 2012-2015, Present.
Leverage creative vision to define exciting new brand identities and messaging for both individuals and companies.
Select Contributions/Achievements:
  • Facilitate creative sessions to fully flesh out each client’s story and brand purpose to create strategies and creative assets to transform client branding.


Enjen Brand Design–Cincinnati, Ohio
Managing Creative Director, 2019–Present. 
Leverage creative vision to define exciting new brand identities and messaging for both individuals and companies.
Select Contributions/Achievements:
  • Facilitate creative sessions to fully flesh out each client’s story and brand purpose to create strategies and creative assets to transform client branding.


Stuller, Inc.–Lafayette, Louisiana
Executive Director of Creative and Brand, 2016 to 2019.
​Accepted the mandate of executive leadership to be the driving force behind development of customer segmentation and brand identity & themes for the extensive Stuller, Inc. product portfolio that includes jewelry, mountings, diamonds, gemstones, tools, and supplies among others. Built and directed a 20-member team of Strategists, Designers, Content Developers, Photographers, and Copywriters that excelled at taking brand experience to new levels of performance.

Select Contributions/Achievements:
  • Increased the Brand & Creative team’s size and capabilities from an initial group that included Production Artists, Copywriters, and Proofreader to the current dominant force over a two-year period.
  • Architected the international standards to support the company’s move to a global business model.
  • Established a strategic framework for developing high-performance initiatives and roadmaps to build out the merchandise story and vastly extend customer reach.
  • Created targeted content strategies to enhance the B2B experience for targeted market segments.
  • Acted as a marketing thought leader, facilitating creative sessions and design thinking workshops to convert innovative strategies into actionable visual narratives across all marketing touchpoints.
  • Delivered a high-volume of product concepts that each generated a powerful return on investment (ROI) while never failing to meet or exceed corporate growth policy goals.
  • Designed two new content pieces/trade magazines that specifically targeted customer segments to gain a 50% lift for the product featured.
  • Visionary behind B2B/B2C brand propositions for MartixGold, ever&ever, and 302 fine fashion jewelry.

​
Colgate Palmolive–New York, New York
Design Manager Consultant, 2016.
Oversaw the global branding and partnered with Client Services and Strategists to significantly enhance the vision for each of Proctor & Gamble’s feminine care brands Always, Naturella, and Tampax. Areas of accountability included budget management, profitability, resource management, and leadership of the Global Creative team.

Select Contributions/Achievements:
Spearheaded strategy development for each product, and ensured consistency in messaging across the globe. Negotiated regional market relevance, increased awareness of cultural differentiators, and oversaw package execution for all three feminine care brands.


LPK–Cincinnati, Ohio 
Global Creative Director, 2010–2015.
Oversaw the global branding and partnered with Client Services and Strategists to significantly enhance the vision for each of Proctor & Gamble’s feminine care brands Always, Naturella, and Tampax. Areas of accountability included budget management, profitability, resource management, and leadership of the Global Creative team.

Select Contributions/Achievements:
Spearheaded strategy development for each product, and ensured consistency in messaging across the globe. Negotiated regional market relevance, increased awareness of cultural differentiators, and oversaw package execution for all three feminine care brands.
ALWAYS
  • Directed the package design to support branding of a new, premium product offering and played a key role driving consumer research in various regions including the Germany and China among others.
  • Directed all regional initiatives to broaden brand awareness in NA, WE, CEEMEA, LA, and Asia.
  • Reinvented the global branding for the Always/Whisper global toolbox of assets leveraged across all consumer touch points including creating a new symbol.
NATURELLA
  • Orchestrated the global restaging for the Naturella rebrand while working with a client in Geneva and leading a creative team divided between London and Cincinnati.
  • Successfully positioned the brand as a solution of choice within the Russian and LA markets.
  • Created a set of global brand principles and guidelines for client marketing teams and advertising agencies.
TAMPAX
  • Expertly managed the creation of the marketing plan for the NA and WE regions with a focus on driving differentiation between product form, material, and size from competitors.

​
Procter and Gamble–Cincinnati, Ohio 
Senior Global Design Manager, 2002–2008. Controlled all aspects of the internal design process within the framework of the company’s multifunctional global teams (Marketing, R&D, Finance, Research) for brands such as Underjams, Evolv, Pampers, Always, and Tampax.
Select Contributions/Achievements:
  • Established the team charter for, built, trained, and led the Brand Theme Mastery team and created/facilitated the training resources for brand teams across the company’s global organization.
  • Coached the Design Managers to create synergy between internal and external creative deliverables.
  • Led brand theme development for the redesigns of Eukanuba, Nice & Easy, Vicks, Pur, and Crest ProHealth.
UNDERJAMS
  • Succeeded in driving the multifunctional project team across all phases to achieve final delivery and launch within the ambitious six-month timeline on a tight $300K budget.
  • Creative force behind all creative strategy tools and product & package graphic.
  • Developed consumer design research methodology and framework including consumer ethnography targeting and product graphics/package design testing with user groups.
  • Leveraged insights into projected fashion trends to optimize aesthetics and robustly differentiate the product from competitors.
EVOLV
  • Spearheaded upstream product & brand visual concept development, internal/external brand strategy tool creation, product aesthetics optimization, and packaging strategies, all on a $500K budget.
  • Created the framework for and oversaw an external partner, Landor, that orchestrated consumer and package design research across five US cities: Atlanta, LA, Tampa, Louisville, and Cincinnati.
PAMPERS
  • Partnered with upstream R&D teams to bring a new, much more meaningful brand story to consumers through enhanced product graphics better highlighting Pampers’ benefits and functional uses.
ALWAYS
  • Directed the print production conversion from opaque poly bags to transparent.
  • Researched consumer response and redesigned packaging communications to present proper sizes and absorbency values for the NA Always franchise.

Completed Internships with F&W Publications, Lori Siebert Design Associates, David Carter Design Associates, Design Kitchen, and Retail Planning Associates (RPA).


AFFILIATIONS
AIGA, American Institute for Graphic Artist. Board member, Cincinnati chapter 2010.
SOTA, The Society of Typographic Aficionados